florence - shoemaker by Kelly Chow

 
 

Wandering The Alleys of Florence: Cobbler’s Custom Shoe Shop

Il Micio Di Fukaya Hidetaka

Via Dei Federighi, 6/R

50100 Firenze, Italy

+39-(0)55-212295

Photography: Scott Schulman, the Sartorialist

TRANSAT by Kelly Chow

 

Transat is a geometric sans serif typeface, with caps inspired by Art Deco signage — found inside the “Gare Maritime” (literally “sea station”) ocean liner terminals in both Le Havre and Cherbourg, France, in the early 1930s. The name “Transat” is the common shortening of “Compagnie Générale Transatlantique,” the company that operated majestic ocean liners like the SS Normandie out of Le Havre from 1862–1974.